EXPERIENCE:

Marsala Manufacturing • Creative Director (Columbus, OH)
March 2016 - Current
• Oversee all facets of project management for the development of branding and packaging for specific jewelry collections
• Provide creative vision, strategies, and leadership to develop branding, packaging, advertising, and collateral material for various customers (B/M and eCommerce); Kohls, Meijer, JC Penney, Macy’s and others
• Make proper creative recommendations and delegate design needs, copyrighting and project details to internal staff as well as third party vendors while ensuring brand continuity
• Define needs for photography and provide effective art direction at photo shoots while preparing shot lists, prop necessities and set design when needed
• Create branding and design layouts for in-house eCommerce website as well as email and social media marketing
• Keeping track and staying within annual and seasonal budgets; individual brand packaging and marketing, photography shoots, showroom and market week

Marsala Manufacturing • Senior Graphic Designer & Photographer (Columbus, OH)
June 2013 - March 2016
• Responsible for creative concepts and design standards for in-house brands; graphic design, web design, marketing, social media, merchandising and copywriting
• Designed weekly e-mails based on current flash sales and trends; HTML, graphics, and copy, and other marketing strategies for all social media ad campaigns for in-house brands
• Developed branding, packaging, advertising, and collateral material for various clients such as Kohls, Meijer, JC Penney, Macy’s and others.
• eCommerce and social media photography, preparing shot lists, prop necessities and set design when needed. Contact person for collecting and shooting all assets needed for outside customer eCommerce; Kohls, Meijer, JC Penney

AC Lens • Graphic Designer & Photographer (Columbus, OH)
November 2008 - June 2013
• Provided creative solutions and routine updates for multiple company websites
• Product photography, retouching, and processing for online retail
• Product merchandising (copywriting, categories, maintain stock, etc) for eCommerce
• Developed weekly e-mails (HTML, graphics, and copy) based on campaigns and promotions
• Product and package design for company branded and manufactured products
• Managed all social media outlets; Facebook, Twitter, Blogs, etc
• Created and managed all marketing (PPC) campaigns on social media
• Developed and published weekly blog posts

FREELANCE WORK:

M&S Consulting (Morgantown, WV)
2015 - Present • Graphic design, social media management

Shaffer Madia Law, LLC (Clarksburg, WV)
November 2014 - March 2015 • Graphic design, branding

BrilliantK9 (Columbus, OH)
November 2013 - December 2014 • Graphic design, print

Joe Shaffer for House of Delegates (Clarksburg, WV)
March 2014 - November 2014 • Graphic design, print

Nicole DiPinto / Quattro Tredici (New York, NY)
April 12 - January 2013 • Graphic design, photo re-touching and processing

SKORCH Magazine (Portland, OR)
March 12 - May 2012 • Graphic design for online apparel & fashion magazine

Jontaar Creative Studios (Grandview, OH)
June 2008 – January 2010 • Graphic design and merchandising

EDUCATION:
BFA • Industrial Design • Columbus College of Art and Design (May 2008)

LinkedIn: Heather Greynolds